Social Media Management
Email Marketing
Graphic Design
Marketing Director
Social Media Management
Email Marketing
Graphic Design
Yellowhammer Salon Group operated 130+ SmartStyle Salons inside Walmart locations across 11 states, offering affordable, full-service hair care to everyday shoppers. As Marketing Director, Crave Content developed and executed a strategic digital marketing plan to engage both customers and employees.
Key initiatives included:
Social Media Management: Created weekly content series to ensure consistency and reliability for viewers.
Promotional Campaigns: Designed and launched offers tailored to Walmart shoppers, including:
$5 off Happy Hour specials
10% discounts for military, first responders, and seniors
$5 off any walk-in service
Employee Engagement Content: Produced styling tips, employee testimonials, and career spotlights to position SmartStyle as an appealing place to work and grow.
Email Marketing: Developed targeted campaigns to increase awareness of promotions and drive foot traffic to salon locations.
By implementing a strong digital strategy focused on both customers and employees, Crave Content helped strengthen brand loyalty, increase engagement, and drive in-salon visits across all 130+ locations.
