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Website Management & SEO

Social Media

Email Marketing

Blog Content

Crave Content partnered with Pinnacle Dermatology to execute a comprehensive marketing strategy aimed at reinforcing credibility, expanding brand awareness, and increasing patient bookings. A key focus was successfully launching their new location in Rincon, GA, while also introducing and building a patient base for their new dermatologist.

Core Objectives & Strategy:

✔ Outperform Competitors: Conducted detailed market research to optimize digital campaigns and position Pinnacle Dermatology as the go-to provider in the area.
✔ New Location Marketing: Focused on hyper-targeted digital campaigns to attract new patients to the Rincon, GA location and establish it as a trusted provider in the community.
✔ New Dermatologist Patient Acquisition: Implemented targeted advertising, email outreach, and social media promotions to introduce the new provider and generate booked appointments.
✔ Lead Generation & Conversion: Streamlined social media, email marketing, and website management to create a cohesive system that drove appointment requests and referrals.
✔ Maximized ROI & Efficiency: Consolidated marketing services under a single provider to reduce costs, improve performance, and optimize long-term growth.

By leveraging paid advertising, SEO, and data-driven marketing strategies, Crave Content helped Pinnacle Dermatology increase patient volume, build local credibility, and establish a strong presence in Rincon, GA.

Open New Locations with Ease and Ensure Your Doctors are Fully booked

Expanding to a new location is a significant investment, and ensuring it launches successfully requires a strategic, multi-channel marketing approach. When Pinnacle Dermatology opened its Rincon, GA location, Crave Content implemented a comprehensive digital strategy to attract new patients and fully book their new dermatologist.

Key Strategies & Execution:

Social Media Campaigns – Created engaging posts to introduce the new location and provider, build anticipation, and educate potential patients on available treatments. Used targeted ads to reach local audiences.

Email Marketing – Designed and executed email sequences announcing the new location, offering exclusive promotions, and nurturing leads into booked appointments.

SEO Optimization – Updated website content, optimized location-based keywords, and created blog content targeting patients searching for dermatology services in Rincon.

Google My Business & Reviews – Set up and optimized the Google My Business profile, encouraged patient reviews, and managed reputation to increase local search visibility.

Google Ads Strategy – Updated ad groups, optimized keywords, and adjusted targeting parameters to focus on attracting high-intent patients in Rincon.

Blog Content & Educational Resources – Created valuable blog content highlighting common skin concerns, available treatments, and the expertise of the new provider to build credibility and attract search traffic.

Through a data-driven and results-oriented approach, Crave Content ensured that Pinnacle Dermatology’s Rincon location launched successfully with a steady stream of new patient bookings.