Trelant Pest Case Study

Problem

Trelant Pest Control was a new distributer in the digital market space and Crave Content was challenged with developing the branding from scratch. The owner of the business needed devoted their time to the forefront and day to day needs of their business such as attaining licensure, attaining equipment and service products, and on-boarding clients. This led to logistical and management challenges that could not be addressed by the owner. I was hired as the sole digital marketer and web designer for marketing initiatives.

Solution

Crave Content launched the website, established branding, created training videos, provided advertisement consultation, and designed the logo. This was done through creating batch graphics, responsive web development, design, photo and video editing, user research, font style creation, ongoing site optimization, and analytic measurement. To create the branding, I included photographs and used color psychology to increase customer loyalty and trust. I also ensured that the logo was unique, simple, and concise. The website follows a pleasing navigation structure, interactive content to improve UX, and custom integrations.

Results

The business is in its early days for the service, but the results have exceeded expectations. Since the website and branding launch, the median active customers, key engagement, retention, and adoption and acquisition metrics have increased and improved.