Crave Art Content
Social Media Strategy
Short Form Video Content
Youtube Community Management
Website Funneling
Outstanding Results
1,378,342
channel views
8,000
subscribers
Organic
growth
“Drawing Subscriber Ideas”
Youtube Project Case Study
The case study focuses on a small business embarking on its inaugural marketing campaign and channel. The challenge was to amplify brand visibility and enhance natural SEO without extensive financial investment or time commitment.
Theory Used: Organic audience growth through YouTube and driving traffic to the business's website. Emphasizing time efficiency, user engagement, and consistent posting frequency.
Challenge & Approach
Priorities:
Time Efficient:
Creation, management, and uploading of content needs to take minimal time away from business operations.
Post Frequency:
Content needs to be posted everyday.
Drive Engagement:
The content needs to encourage viewers to interact, follow, and share.
$0.00 Marketing Budget:
Paying for outsourcing or paid advertisement is not an option.
Solution:
Time Efficient & Post Frequency:
The channel will upload daily drawings, each taking between 5 to 20 minutes to create. Video editing adheres to a replicable template for consistency across all content. Simplicity of video creation allows for daily posting, multiple times a day.
Drive Engagement:
The campaign, 'Drawing Subscriber Ideas,' invites viewers to subscribe and comment subjects for drawing. This incentivizes subscriptions and engagement, as viewers receive a personalized drawing in return.
$0.00 Marketing Budget:
YouTube Shorts was chosen as the marketing platform, seizing the opportunity to leverage this feature. By linking the YouTube channel to the business website, website traffic was successfully boosted and session durations increased. To submit drawing content on the website, viewers are prompted to submit a picture along with their email, thus expanding the email database. This cost-effective marketing campaign fuels organic growth for both the YouTube channel and business website.
First Launch:
During the initial launch, an average 4 short form videos were posted daily, resulting in 138 videos published within a 33 day period.
The Youtube channel received 197,769 views, 752 watch hours, 89,772 impressions, and gained 1,303 subscribers within the 33 day period.
Second Launch:
The Youtube channel became inactive for 8 and a half months until October 17th, 2023. The channel started posting only 2 short form videos everyday. The video script and form was kept the same, however, the channel also published 106 long form videos and hosted 7 livestreams during this time.
The Youtube channel received 929,853 views, 3,598 watch hours, 796,984 impressions, and gained 5,495 subscribers within 3 months of the second launch.
Execution
Results and Conclusion
The channel has received 1,378,342 channel views and gained nearly 8,000 subscribers during the 139 day period “Drawing Subscriber Ideas” has been active. The business’s website sessions have increased and Google Analytics show that YouTube is a direct user source.